As of January 2021, Pinterest’s self-service advertising tools identified the female audience at 77.1%, the male audience at 14.5% and the remainder as unspecified. When it comes to their advertising audience, the gender breakdown looks a little different. In 2020, the number of male Pinners increased by nearly 50%. But in a recent blog post, the company’s global Head of Business Marketing identifies men as one of the platform’s fastest-growing demographics. Women have always outranked men on Pinterest. At 60% women, the gender divide on Pinterest may be narrowing Use these Pinterest user stats to understand the platform’s demographic dynamics. The company also added a way for retailers, advertisers and creators to self-identify, allowing the company to showcase their content in the Today tab, Shopping Spotlights and The Pinterest Shop. Pinterest has pledged to ensure that 50% of the “managed creators” it works with come from underrepresented groups.
The company has also made several recent appointments of women of color to its board of directors, executive team and other leadership posts. The committee’s recommendations were published in December, with some changes already implemented.
In June 2020, an independent Special Committee was established to review the company’s workplace culture. Pinterest came under fire for gender and race discrimination last year. Overall, women represented 47% of employees, only 25% of executive positions and a staggering 80% of intern roles. The company’s most recent diversity report shows that in 2019, Black employees represented only 4% of Pinterest’s overall workforce and only 1% in leadership roles. Pinterest’s 10-member board of directors now includes 2 women of color “We plan to expand our presence in existing international markets and are excited to enter new geographies in Latin America in the first half of. “And we’re just getting started here,” reads the letter. In the fourth quarter of 2020, the company earned $123 million in international revenue, compared with $50 million in Q4 2019. International revenue more than doubled in Q4 2020Īlongside international user growth, Pinterest gained a significant amount of ad momentum in international markets-“especially in Western Europe,” said the company in a letter to shareholders. In the United States, 98 million people were active monthly on Pinterest in 2020, representing an 11% increase. That’s a 46% increase from the previous year. International monthly active users rose to 361 million in 2020. Pinterest’s Q4 2020 Shareholder Report shows that a significant share of the company’s growth took place outside of the United States. Monthly international user figures grew by 46% in 2020 The influx of Pinners led to a 37% rise in monthly active users between 20. That’s the biggest increase the platform has ever seen. Pinterest gained more than 100 million monthly active users in 2020.
The platform now has 459 million monthly active users You'll learn how to siphon large amounts of free traffic from Pinterest to any site you're trying to promote while investing very little.Source: The Global State of Digital 2021 2. Here, you'll learn how to optimize those campaigns to be extremely well-targeted and have very high success rates. As such, as a marketer, you're already in a good position when you begin campaigns. Importantly, most Pinterest users are already on the site with an intention to buy, rather than just socialize. Here, you'll develop an understanding that Pinterest is unlike most other social media platforms. This five-course bundle comprises ten hours of training from Benjamin Wilson (4.4/5 instructor rating), Greg Jeffries (4.0/5 instructor rating), Nick Nyxson (4.2/5 instructor rating), and more. In The 2021 Pinterest Marketing & Growth Bundle, you'll learn how to leverage Pinterest to its fullest marketing extent. But it's also a valuable marketing channel for clever entrepreneurs looking for ways to grow brand awareness and convert leads into customers. Globally, Pinterest's monthly active users grew 37 percent. Most people know Pinterest as a fun, cute place to share imagery and inspiration. Facebook Twitter Email Charles Deluvio/Unsplash
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